KIP Inspirational
End-to-End  
Journey

Welcome to the journey area of this toolkit. Below, we have created one exemplary journey scenario. Please bare in mind, that each consumer follows an individual path, that we cannot predict / steer fully. However, this scenario is based on research insights (link to insights) and strategic priorities (Push full-kitchen built-in) and thus portraits a likely (non-exhaustive) path optimized for BSH. Before you dive into the details, a couple of further disclaimers: This scenario is equally valid for all brands, not only Siemens / studioLine. Furthermore, not all activities may be relevant for / applicable to each country. For journey steps where more than one activitiy is mentioned, consumers might choose one over the other or engage in several.  This scenario further describes our ambition towards a seamless end-to-end journey. We therefore put emphasis on our own touchpoints to be fully able to link and steer across those touchpoints and hope to expand these capabilities in the future. Based on consumer behaviour, a fully end-to-end seamless journey is possible in theory but not very realistic for the moment as it relies on a lot of external influences. While we wanted to depict a target picture, we only included those activities that may be implemented in the near future to optimize the toolkit for local usage. Overall, one goal is to optimize the seamlessness of our contact points with the consumer in order to stay on their mind and pull them back in our journey even when they have left our BSH path temporarily. Therefore, it is essential for touchpoints not to be optimized isolated from each other but rather with the intent to guide the consumer through our journey - from touchpoint to touchpoint. That principle should not only guide the selection and implementation of activities but also the integrated perspective on data and insights. Closing the gap in tracking consumers (e.g. kitchen studio visit) across touchpoints is one key success factor in moving towards our personalized seamless end-to-end journey ambition. As mentioned, not all included activities are fully implemented and available for local scaling as of today yet show an insights-based potential towards our target state. If you wish to explore some of the featured excellence initiatives / exploration activitities, please reach out to the BBP-XJ team. All activities are labeled. Please find the labels and meanings here: APPLY - Initiative has been successfully implemented within BSH and is ready for local scaling. ADAPT - Basics have been successfully implemented within BSH but might require adaption for better KIP tayloring before local scaling. EXPLORE - Initiative is not yet successfully implemented and can be driven in local pilots. STARRED - Initiative is a crucial success driver for the KIP experience.