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Last Updated: 11.03.2025

Best Practices
by KPIs

Welcome to the Key Performance Indicator (KPI) area of this toolkit! Using the navigation below you can find all activities believed to foster a selected KPI clustered by touchpoint and pre-/post-purchase. Please note that we have only included the KPIs from the Global Touchpoint. Excellence Scorecard so far, as they are the only ones to be available in all countries. Please further note, that isolated activities might not be enough to significantly boost those strategic KPIs. Furthermore, some activities are not mapped in this section as they pay into other KPIs not in this list - for the full picture on all activities, please refer to the touchpoint / journey area. For more Kitchen Planning specific KPIs, the highlight shown above, might serve as inspiration. All activities are labeled. Please find the labels and meanings here: APPLY - Initiative has been successfully implemented within BSH and is ready for local scaling. ADAPT - Basics have been successfully implemented within BSH but might require adaption for better KIP tayloring before local scaling. EXPLORE - Initiative is not yet successfully implemented and can be driven in local pilots.

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You would like to include KPIs more taylored to Kitchen Planning?
Below, a great example from UK on how they are systematically tracking their KIP efforts. Don't hesitate to reach out for further info. 

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Touchpoint Excellence KPIs

Please select the KPI you are interested in below to find related pre- / post-purchase activities (structured by touchpoint).

Social Share of Voice

Net Sentiment Rate

Attachment Rate

Google Search Keyword Ranking & SEO Traffic

Online Market Share

Website Traffic

Website NPS

D2C Traffic & Turnover

Connection Rate (Branded App)

First Choice Amongst Brand Owners

CRM Revenue

Campaign Impact

Media Performance

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