top of page
BSH-KIP-logo.png

Last Updated: 11.03.2025

KIP Insights

Welcome to the research and insights area of this toolkit. 

Using the navigation below you can find general KIP insights as well as insights per journey phase, info on the target group (KIP consumer), and links to the most important primary research reports and data.

Highlight

While this toolkit mainly focuses on the end consumer, especially the Kitchen Planning business depends largely on our retail partners. Therefore, they is a second important target group to consider when optimizing the KIP journey. Find a short summary of the KIP retailer journey below and more details in our resource library.

KIP Retailer.png

The
KIP Consumer

Learn more about two types of kitchen planners relevant to BSH brands.

Research and
Data Source Library

Find a list of all accessible major research reports used to build up this toolkit. 

KIP Insights
along the Journey

Please click on the journey phase you would like to learn more about.

bottom of page