Last Updated: 11.03.2025
KIP Touchpoint Insights and
Best Practices
Welcome to the touchpoint area of this toolkit! Using the navigation below you can find touchpoint-related insights and activities. All activities are labeled. Please find the labels and meanings here: APPLY - Initiative has been successfully implemented within BSH and is ready for local scaling. ADAPT - Basics have been successfully implemented within BSH but might require adaption for better KIP tayloring before local scaling. EXPLORE - Initiative is not yet successfully implemented and can be driven in local pilots.
Highlight
As you know, the key to an exceptional consumer experience is to guide and support our consumers throughout their entire journey - from touchpoint to touchpoint before and after purchase - seamlessly end-to-end.
This requires seamless cross-touchpoint orchestration as much as content integration. NEFF has done a great job in re-thinking a launch campaign holistically - guiding kitchen planners and owners through their journey.
KIP Focus Touchpoints
Please select the touchpoint you are interested in below to find basic insights and all related activities along the journey.