Last Updated: 11.03.2025
BSH Brand Websites
Please, have a look below to 1) find some touchpoint-specific insights and KIP-related findings as well as 2) a mapping to the journey phases of the various suggested activities for this specific touchpoint.
All activities are labeled. Please find the labels and meanings here:
APPLY - Initiative has been successfully implemented within BSH and is ready for local scaling.
ADAPT - Basics have been successfully implemented within BSH but might require adaption for better KIP tayloring before local scaling.
EXPLORE - Initiative is not yet successfully implemented and can be driven in local pilots.
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Before purchase mostly used for deep-dive research after basic orientation.
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Search focus on the website is on USPs, additional services, and the overall support level as well as brand values.
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Consumers want to be reassured they chose a good brand they can trust in and be proud of.
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After purchase the brand website serves as key channel to find relevant information especially for maintenance cases.
Information - Orientation
Information - Reassurance
Purchase
Installation / Configuration
Usage - First
Usage - Routine
Usage - Maintenance
