In the kitchen connected ovens and fridges are perceived as most benefitial.

​Consumers are looking for info and tips on how to save energy, optimize their usage, as well as prolonging appliance lifetime (predictive / preventive maintenance).

Easy access to appliance info, service options, customer service, (and community) are hygiene factors.

Most positively rated features: Energy Management, Maintenance Dashboard, Program Assistant, Usage-based tips, Hob-based Cooker-Hood-Control.

Pre-purchase: Currently very few options to experience Smart Home applications live to make benefits  tangible. Creating touchpoints within this category is vital to expand beyond the few tech-savvy users.

However, Smart Home information by the kitchen consultant has an impact on purchase decision even if connected features are seen as an added bonus, not an “essential”.

Find more insights on the app and smart appliances here.