Several activities at several touchpoints might influence this KPI. To help you find the right activity for your purpose we have clustered them in pre- and post-purchase activities as well as by touchpoint.

 

Please click on a touchpoint to find the respective activities in a slider menu.

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All activities are labeled. Please find the labels and meanings here: 

APPLY - Initiative has been successfully implemented within BSH and is ready for local scaling.

ADAPT - Basics have been successfully implemented within BSH but might require adaption for better KIP tayloring before local scaling.

EXPLORE - Initiative is not yet successfully implemented and can be driven in local pilots.

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